“We started to partner with Httpool when we entered the Indian market in 2020. Today, we are glad to expand this strategic partnership through Malaysia, a key market in terms of mobile consumption. In the region, Httpool will help us deliver effective and sustainable digital advertising, anchored in consumer privacy protection,” said Adam Rubach, VP New Markets APAC at Ogury.
“We’re very excited about this partnership! As we partner with Ogury in Malaysia, we will be able to further empower brands to sharpen their advertising strategy with personified targeting and impactful mobile ad formats. As an official ad sales partner, we will ensure that advertisers, agencies, and brands have access to our top dedicated teams and support, every step of the way,” said Meera Muhunthan, Managing Director, Httpool Malaysia.
Brands choose Ogury for the exceptional performance of its choice-driven and full-creative visible ads formats. Ogury has created a breakthrough Personified Advertising Engine that is built and optimized for mobile and offers the complete knowledge of audience interests on the market. It connects comprehensive audience interest, brand performance, privacy protection and sustainability and enables brands and agencies to optimize their campaigns with unparalleled audience interest data at scale. Founded in 2014, Ogury is a global organization with 350+ employees, including 100 engineers across 11 countries.
This partnership is an important step for Httpool in APAC. With offices in India, Indonesia, Malaysia, Myanmar, Cambodia, Laos, Sri Lanka, Hong Kong, and Bangladesh, Httpool provides brands and media agencies support, technology, and access to its most relevant global and regional media partners to ensure they achieve their business and marketing objectives.